Let's look at some examples of great marketing collateral across a range of mediums. Make Marketing Content Quickly with Markup Hero - Try it Free! Effective Marketing Collateral Examples With effective marketing collateral, you can build the trust needed to begin a sustainable customer-business relationship.

Your marketing collateral should be able to answer their questions about who you are and what you care about.

Some of them may not be familiar with your product. You can see how they work hand-in-hand.Īnyone taking the time to engage with your marketing collateral is interested in learning more about your company. Whereas advertising is about grabbing a customer's initial attention.

The purpose of marketing collateral is to retain and enhance attention. Marketing collateral is how a brand shows prospective clients that they know what they are about. Good marketing collateral acts as a supplement to advertising and sales without the presumptuous.īusinesses should appreciate the distinction “Marketing Collateral” vs. Marketing collateral is a medium specifically designed to show brand authority, establish legitimacy and foster trust between a business and a prospective client. Marketing collateral is essentially any marketing material or media that provides information about a product or service but isn’t directly an advertisement. And because marketing collateral includes just about everything a business puts in front of customers, making these materials compelling is an essential practice.įrom flyers to websites, one-sheets to case studies, presentations to help documents and everything in-between, great marketing collateral enables brands to showcase and explain the business in a way that is informative but not too pushy. And you’d probably agree that great marketing includes great materials. It goes without saying that the most successful businesses know how to market their products and services.

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